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Tag: marketing strategy

business using marketing automation to help with their marketing process

Marketing Process Vs. One-Off Tactics: The Critical Difference

All too often, companies base their marketing efforts on a series of attempts at different tactics, rather than measurable outcomes. These tactics don’t have the proper focus. Having a marketing process is key to your marketing program and its success. With processes in place, you’ll be able to stay better focused on all of the […]

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