Be relevant, not interruptive. Pull (gently), don’t push. Be in, don’t butt in. Inbound marketing is all about helping your audience find you in a natural, non-intrusive way.

Where outbound marketing has you fighting for eyeballs and attention, inbound marketing draws in and nurtures your audience. With inbound marketing, your future customers find you through a thoughtful combination of social media, blogs, content marketing, SEO, lead generation and lead nurturing.

RedShift lives by the rules of inbound marketing. We get a thrill out of introducing new customers to your brand in a natural way. We take pride in making those customers think it was their idea, instead of pushing them. It’s an art and a science, and we’ve mastered it to help businesses like yours.

In fact, we are a HubSpot partner. HubSpot is a pioneer in the Inbound Marketing world. We use their marketing automation software to help our clients generate leads and understand their website data.

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Inbound Marketing Methodology

Inbound Marketing has proven to be the most effective way to approach digital marketing. It take your audience on a journey – from being strangers to your brand, to being customers and advocates. This buyer’s journey is divided into four stages:

Why Inbound Marketing

Your phone rings, and an unfamiliar number is on the screen. What’s your first thought? “Probably a telemarketer.”

The truth is, consumers have wised up. Outbound, in-your-face marketing methods don’t work anymore. We see them coming, we recognize them, and we’re immune to them.

Today, we know how to use the internet to research our buying decisions, so we can confidently make the right choice.

Inbound marketing guides the customer through this research process and educates them. It’s a subtle sales strategy, but it’s highly effective.

Components of an
Inbound Marketing Campaign

Inbound Marketing doesn’t just happen. It’s not a button you can press, it’s not a switch you can flip. It’s a process that takes some artful thinking and some scientific tweaking. You need to know each and every component inside out.

Content Marketing

At the heart of digital marketing is content. Content is king, and it rules supreme. It just works.

At RedShift, our content marketing strategies ensure that we not only create the right content, but we distribute it to the right people, in the right place, at the right time. Those four elements – relevant content, a targeted audience, smart placement and impeccable timing – make a deadly combo.

Today’s consumers do a lot of online research, and guide their way through the majority of the sales process without direct interaction with your business. How do you talk to your customers, without actually talking to your customers?

The answer is content. Effective content marketing uses search engine optimized content to provide value to your target audience.Effective content is attractive, engaging and informative. Very simply, it solves a problem or answers a question for your audience.

Our content marketing approach at RedShift involves an in depth strategy that aims to guide your target audience through the buyer’s journey. At the same time, we perform extensive keyword research to ensure that your content is search engine optimized. SEO-friendly content will help to drive more traffic to your website.

There’s no question that content marketing is good for business. Some of the key benefits of implementing a robust content marketing strategy are:

Search Engine Visibility
Consistent content marketing means more content for your website. More content for your website, especially keyword optimized content, means improved search traffic.
Authority and Influence
When you provide your audience with quality content, they begin to see you as an authority in your space. They trust what you have to say. And that’s powerful stuff.
Increased Following
From your social media following to your email subscribers, when people like what you have to offer, they’ll follow you.

Content marketing isn’t limited to words on a webpage. It goes beyond that. Here are just a few of the types of content we can help you create:

Blog Content
When people think of content marketing, they usually think about blogging. Businesses that blog have a channel where they can educate and entertain their audience.
Sometimes people just need to see it to get it. Videos are effective for how-to’s, or just for a fun way to engage your audience.
Bite-sized pieces of information, strung together in a visually appealing way. What a cool way to teach your users something new.
Want to give your customers something really valuable? Give them a checklist they can download, print, and use to accomplish a task.
In exchange for their email address, provide your customer with something they can use in the real world to solve a problem of theirs.

And so much more! The form your content takes can vary. We’ll help you decide what’s best for your business and for your goals.

Download our Content Marketing Strategy Starter Kit today to quickstart your effective content marketing strategy.

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Social Media Marketing

Your dad uses it. Your grandma uses it. Your boss, your customers – the list goes on. Almost everyone is using at least one social media platform, and social media consumption is going up every day.

In fact, social media has become an extension of our everyday lives. It’s how we connect with people we haven’t seen in awhile, it’s how we shop, it’s how we stay up-to-date. And as marketers, it’s how we reach present and future customers, humanize our brand, and offer real value. It’s an important part of every business’s marketing strategy.

Using social media marketing to help achieve your business goals is a science. It’s a careful balance between talking, listening and engaging. It’s the thoughtful leveraging of owned, earned and paid media. Just having a Facebook page is not ‘Facebook marketing’ and is not going to cut it. In order to use social media marketing to drive actual results for your business, you need to actively participate.

RedShift is a digital marketing agency that has social media strategy ingrained in our brains. From day-to-day community management, to content creation, to full blown contests and campaigns, we know how to give your target customer what they want to see from your social accounts.

When done the right way, your social media marketing plan can be an effective and affordable way to grow your online audience and generate leads.

We’ll help you leverage social media to get your message in front of your target audience and increase traffic to your website.
Lead Generation
Digital marketing is all about knowing how to craft messages for customers at every stage of the sales funnel. Using social media, we can nurture your followers until they become leads and, eventually, customers.
Relationship Building
Show your customers your personality. Show them you care. Your social platforms are your sounding board, but they’re also a play to engage with your followers, provide customer service and build lasting relationships.

Search Engine Optimization

The world-wide-web is a massive entity. It’s difficult to break through the noise. But as a business, you have no choice. You have to be found. You have to be doing everything you can do to increase your online footprint and overall visibility. Search engine optimization, or SEO, is the foundation of all of your online marketing efforts.

Your website is the center, the hub, of all of your internet activity. Even if you have very active social channels, or a Youtube following to die for – your website is where all of your lead generation takes place. It’s the home of all of your most valuable content. So you need your website to have a solid foundation. This is where SEO comes into play.

Search engine optimization is the most misunderstood of all of the modern marketing disciplines. So what is SEO? SEO describes the ranking of content by what the search engines – Google, Bing, Yahoo – deem the most relevant to the user doing the searching.
In the good old days, SEO used to be quite basic. All it took was a few incoming links to your website to get it to rank well. Then, as the SEO practitioners became more creative and always seemed a step ahead of the search engines, the realm of SEO become a lot more broad. The search engines began looking at how prospects and customers were interacting with your brand and the web as a whole. SEO became a lot more complex.
Now, there are hundreds of ranking factors, a slew of misconceptions, and the ever-changing Google algorithm at play. Today, SEO is tied to the content on your website, your business directory listings, your social channels, the structure and technical foundation of your website, and more.

At RedShift, we understand digital marketing and how search engine marketing plays into the big picture. As your SEO consultant, we help build your strategy from the ground up, and execute alongside you or for you entirely.
When we take on an SEO project, we are in it for the marathon. This is not a sprint to the finish. There are no silver bullets. We follow a very precise and data driven process. When we engage as your SEO company, we plan on working together for at least 12 months.

  1. Step One: The Audit - To get started, we perform an audit of your current market position and an audit of the current state of your website (the technical side and the user experience), gain an understanding of your business and business objectives for the next year, learn the competitive industry landscape and develop a detailed profile of your prospects.
  2. Step Two: Keyword and Content Research - Once we have a better understanding of where you currently stand, what the competition looks like and where we need to go, we do extensive keyword and content research to understand what topics are resonating with your prospects. This helps us dive even deeper into your buyer’s journey, and feeds our content strategy.
  3. Step Three: Reviewing the Findings - Finally, we sit you down to present our findings and our blueprint for your brand’s SEO marathon. Once the execution begins, we constantly (and we mean constantly) monitoring and reviewing the data. We execute, reviewing, adjust and repeat.

Email Marketing

Email marketing lists are one of the most valuable and powerful tools in your marketing arsenal. You should have email lists of your past, current and potential customers. You should be sending them content, deals, and messages consistently.

Whether we’re setting up automated email sequences to follow up with customers after they’ve placed an order, or we’re blasting out a newsletter with your most recent blog content, RedShift has your email marketing needs covered.

Conversion rate Optimization

Website traffic is great. Obviously you want as many eyeballs on your website as possible. But are they the right eyeballs? And are those eyeballs turning into leads or sales?

At the end of the day, website traffic alone is never enough. That’s where Conversion Rate Optimization (or CRO) comes into play. We identify the areas of your website or landing pages that might be holding your target customers back from pulling that trigger. We make changes, we A/B test, we test again and again until we find the elements that win.