Marketing, when it’s great, at its most effective, is the ultimate mix of art and science. But too many agencies overlook the science, developing creative they like and “hoping for the best.” It might be ego. It might be a lack of knowledge of the powerful tools that are out there, or a lack of skill to properly implement them.
Not RedShift. Here, data drives decisions. Our Demand Generation services are designed to produce meaningful and measurable results. That’s right—measurable. Marketing has a job to do, to drive business growth, and we have the tools, expertise, and proprietary system to continuously track the effectiveness of what we’re doing, the results it’s achieving. If the data shows that adjustments are needed, we have the agility to make the right changes quickly and cost-efficiently.