Creative Services

At RedShift, we’re experts at creating order out of chaos. We’re masters at producing innovative, bold designs. Our creative services and all elements of our design work reinforce your message and your brand. We’re always looking for cutting-edge, creative ways to communicate your messages.

Graphic Design

Graphic design is “visual communication” at its best – a true art form that transforms ideas, experiences, and strategic thinking into masterful visual images and meaningful content. Think of it as problem-solving through imaging, color, space, and messaging.

Our comprehensive graphic design services include:

Logos and
Branded Materials

Website Design

Digital Ads

Print Ads

Outdoor Ads

Marketing and
Advertising Collateral

Internal/External Corporate
Communications Materials

Branding

Do you find yourself frequenting the same coffee shop? Are your jeans all from the same company? You have brand loyalty, and it runs deep. It’s the reason you’re willing to wait in line for that overpriced cup of joe.

When you gain a consumer’s trust in your brand, you’ve got a customer for life. You’ve associated value with your name – that’s brand equity. Your company’s brand is a reflection of the perceptions that shape and represent your company. It’s more than a logo. It’s more than “packaging.”

Your brand is the sum of everything your organization does. An effective brand strategy and an eye-catching visual presence gains your organization an edge in a highly competitive marketplace. RedShift has expertise in all aspects of branding, from logos, to corporate messaging, to brand identity.

We believe the key to a successful brand is understanding the needs and desires of your current and prospective audiences. We do this by integrating branding strategies across your organization and at every point of public contact.

We will develop an effective brand for your business that will:

  • Deliver a clear and compelling message
  • Reinforce your credibility
  • Create an emotional connection
  • Motivate buyers or donors
  • Build customer loyalty

The core of every brand

At its core, your brand is a pledge. It’s a promise to consistently do or offer something in a way others expect. Your brand defines you. Who you are, what you do, why you do it and who you do it for.

To convey your brand, we deliver:

  • Logo Design
  • Corporate Identity and Brand Guidelines
  • Copy and Taglines
  • Branding Design for brochures, mailers, website, signage and more
  • Product, Packaging and Label Design
  • Sales and Promotional Collateral

Launch your brand’s identity.
Pave your way to success.

website Design

Your website is the hub of everything you do online. It’s your only online asset that you own one hundred percent. Unlike your social channels and your directory listings, you have complete and total control over your website. So, it’s at the center of your online activity.

The team at RedShift knows how important it is for you to have a visually appealing website that gets your message out there. Not only that, but it needs to be fully optimized for both search and for conversion. At the end of the day, our goal is to deliver a website that helps users find what they’re looking for on your site and converts them into paying customers.

To design and build your compelling, functional website, we learn about you and your business. About your target audience. And we mesh that information together with what we know your website needs to be successful.

The Website Design Process

1. Discover
This is where we learn about your wants, needs, goals, must-haves, nice-to-haves, and everything in between. You can tell us about special functionality you want your site to have, and give us your entire vision.
2. Design
The fun part. Our designers focus on the user experience. After all, this website isn’t for you – it’s for the user. We want the design of your website to make it easy for users to navigate and find the information they need.

We also take a “mobile-first” approach to design. Because designing a website for mobile devices isn’t the way of the future. It’s the way of right now, right this minute. If you’re not mobile, you’re not even in the game.

During the Design step of your website design project, we will deliver:
  • Sitemap
  • Wireframes
  • Visual designs for your custom homepage and your interior pages
3. Develop
Once you’ve approved our designs and plans for your website, we need to make it come to life. Our experienced team of developers not only turn the designs into a real, interactive site, but they also test each component to make sure it functions as you imagined.
4. Deploy
After you approve the final, developed site, we’ll help you deploy it and make it available to internet users everywhere. We’ll test the site across multiple browsers and go through a vigorous debugging process. Most importantly, we will make sure you have a very smooth transition from your current site to your new and improved site.

Video

Need a commercial for TV? Looking to create a video for your website? Interested in a demo video that shows off your product or service? Thinking about doing a video interview including client testimonials? Wouldn’t it be great to have an animated rendering or graphic of how your product or service works? Video can be the most impactful and versatile tool in your marketing arsenal.

With YouTube reporting that mobile video consumption rises 100% each year, it’s clear that video is in demand. Users often feel a personal connection and trust towards brands that use video content.

There are many platforms hosting videos (think Instagram, Facebook or Twitter). You want to create videos for the most appropriate platform, and target it to the most appropriate audience. Your business operates in a visual world where videos can capture and hold attention better than any other media out there.

Using Video to Tell Your Brand’s Story

Effectively conveying your brand’s story via a video requires a partner who will fully immerse themselves in your story to best understand how to convey the message you want to get across. You don’t want to just tell your audience how your product or service will change their life; bring your product or service to life and show them!

Video Production Process

Take control of your project from the start – decide on your budget, give input during script development, and be a key decision maker from storyboarding to post production.

Choosing to work with a team who will include you in every step of the process looks like this:

Your team will have the opportunity to meet with our in-house video professionals who will talk to you about your ideas to create a concept. You’ll then receive budget estimates so you’ll have a clear idea on what the costs will be. You’ll have a firm grasp on what the creative direction is for your video, and we’ll make sure any questions you have will be answered well before production begins.

Once you’ve chosen a concept and budget for your video we can begin with further fleshing out the creative. You’ll collaborate with our team to write the script, and approve a storyboard if needed. You can be as involved or not involved as you’d like in the casting and location search. Our team will handle the little things like locking in dates, managing the logistics, hiring crew, renting gear and tying up the loose ends before production begins to make it easy and stress-free for you.

After pre-production is complete, your video will be produced on time and on budget. You can rest assured that everything from wardrobe to craft services will be handled for the day of shooting. We want our clients to come to set and be able to enjoy the day and watch their vision come to life. Let us make it easy and fun for you.

With our in-house editing capabilities you can oversee the entire editing process. We’ll work with your team to make sure your video is on track and on budget. You’ll get your final video in whatever format your need.

We can assist your team in any of these aspects of video production

  • Shoot with one of our many cameras
  • Record voice-overs
  • Recording audio
  • Edit in Adobe Premiere
  • Hire crew & manage logistics
  • Add graphics or motion graphics to your video
  • Write scripts or create storyboards
  • Casting talent and auditioning actors
  • Provide wardrobe direction
  • Location scout & manage

Have questions? Want more leads? Need help bringing your idea to life? Fill out our “Video Exploration” form and we’ll get back to you as soon as possible.

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