Resources

Sales team meeting

Your Sales Team Needs Inbound Marketing. Here’s Why:

Did you know that online buyers go through roughly 57% of the buyer’s journey without ever talking to sales? The digital age has radically shifted the way that customers engage with your sales team. In effect, your sales team isn’t in the driver’s seat anymore — the customer is. Customers go through too many brand impressions a […]

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data analytics on tablet screen

The Three Most Important Components of a Strong SEO Strategy

Although Search Engine Optimization (SEO) should be a part of every website and brand’s strategy, only 28% of small business owners optimize their websites. By ignoring best practices in  creating a strong SEO strategy, websites are depriving themselves of the opportunity to get their content out in front of as many people as possible – leading to […]

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business using marketing automation to help with their marketing process

Marketing Process Vs. One-Off Tactics: The Critical Difference

All too often, companies base their marketing efforts on a series of attempts at different tactics, rather than measurable outcomes. These tactics don’t have the proper focus. Having a marketing process is key to your marketing program and its success. With processes in place, you’ll be able to stay better focused on all of the […]

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