business using marketing automation to help with their marketing process

Marketing Process Vs. One-Off Tactics: The Critical Difference

All too often, companies base their marketing efforts on a series of attempts at different tactics, rather than measurable outcomes. These tactics don’t have the proper focus. Having a marketing process is key to your marketing program and its success. With processes in place, you’ll be able to stay better focused on all of the […]

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7 Reasons to Incorporate Video Into Your Marketing Strategies

We’re always looking for the newest edge when marketing to new leads and current clients. That’s why it’s a little surprising there aren’t more sales teams working video into their marketing strategies. Maybe it’s video’s reputation as an expensive medium, and thus beyond the scope of the average campaign; maybe it’s a lack of confidence […]

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Inbound vs Outbound Marketing, or Both?

There’s currently quite a lot of talk and analysis about the respective advantages of inbound and outbound marketing, with most experts preferring inbound marketing. This can be a confusing topic, especially since not everyone even defines these terms the same way. Let’s look at the differences between inbound and outbound marketing and why the whole […]

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