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Category: Marketing

business using marketing automation to help with their marketing process

Marketing Process Vs. One-Off Tactics: The Critical Difference

All too often, companies base their marketing efforts on a series of attempts at different tactics, rather than measurable outcomes. These tactics don’t have the proper focus. Having a marketing process is key to your marketing program and its success. With processes in place, you’ll be able to stay better focused on all of the […]

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Inbound vs Outbound Marketing, or Both?

There’s currently quite a lot of talk and analysis about the respective advantages of inbound and outbound marketing, with most experts preferring inbound marketing. This can be a confusing topic, especially since not everyone even defines these terms the same way. Let’s look at the differences between inbound and outbound marketing and why the whole […]

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5 Key Qualities to Look for in a Marketing Agency

Your company’s reputation hinges on your creation of a winning marketing strategy. But with over 120,000 marketing agencies in the United States, the prospect of selecting the best agency to handle your marketing needs can seem intimidating. However, you can simplify the process by narrowing your search to agencies that possess a few essential qualities. […]

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